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The Look for Magnetic Allure

La bouche rouge makeup look by Karim Rahman

Discover the simple routine to achieve magnetic allure, created by makeup artist Karim Rahman

La bouche rouge leather lipstick cases by Karim Rahman

Begin by curling the lashes, then applying the Sérum Noir mascara, really insisting at the roots to intensify the gaze. Use just a light layer at the tips to prevent the lashes from falling and losing their curl.

Then clean up the brows using the Eyebrow Brush.

Follow by applying Les Ombres eyeshadow palette in Mead. Begin using your fingertip to create a highly pigmented base. Insist at the lash line to further intensify the eyes, and blend out over the lid using the Eyeshadow Brush, starting at the inner corner and lash line, to create a soft gradient effect.

La bouche rouge Le Sérum Noir by Karim Rahman
La bouche rouge brushes by Karim Rahman

Sculpt the facial features using La Terre Brune bronzer, following the natural form of the face.

Finish by applying the Rosewood lipstick for a nude lip, using the finger to add intensity and also create the perfect lip shape. Follow by applying a coat of the lipstick as you normally would.

La bouche rouge Rosewood lipstick in the camel leather case by Karim Rahman

To complete the look

Pop Art Red 01. If you prefer a bolder finish, use the Pop Art Red shade: first with the fingertip, then with the lipstick itself. To achieve a clean finish, follow with the Lip Brush to perfect the form, edges and Cupid’s bow.


Orangey Red lip pencil


Le Khôl Noir 

Karim Rahman. Steeped in the realm of beauty from an early age, Karim Rahman approaches the world of beauty with the eye of an artist. Through his singular looks, the renowned makeup artist quickly drew the attention of the fashion realm’s most prominent names, leading him to collaborate with iconic photographers, magazines and brands.

La bouche rouge Karim Rahman

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.