Since its inception, La bouche rouge has upheld a deeply rooted conviction: it is not only once succeeding that we should share; on the contrary, it is by sharing that we will succeed. The Maison’s performance is thus guided by its commitment. For each lipstick sold, La bouche rouge donates the equivalent of 100 liters of drinkable water to the Eau Vive Internationale association, supporting a program dedicated to children in the Kemerida region in Togo.