Rethink, Refill, Recycle

Makeup

La bouche rouge

The Iconics

La bouche rouge Perfume Collection with the five scents and refill
La bouche rouge Perfume Collection with the five scents and refill

Embrace tomorrow's perfumery

The first upcycled and refillable extraits de parfum collection, signed by the greatest perfumers.

A revolution is born.

Discover

The Iconics

Our timeless colors in their leather red case

Natural serum formulation. We develop serum-infused makeup formulas, with proven efficacy and color delivery, in our own laboratory in France. No petrochemicals, no toxins, no plastic powder, micro-plastics or silicones, no beeswax or preservatives.

Discover our formulas

Handmade beauty essentials​

Choose your color and select your case, to be refilled forever

French craftsmanship for design lovers. Our refillable fine leather cases are handmade using the finest upcycled leathers by Les Tanneries du Puy.

Discover our fine leather cases

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.