Rethink, Refill, Recycle


La bouche rouge

The Iconics

La bouche rouge perfume collection

Living color as a revolution. La bouche rouge embraces 21st century perfumery by creating the first collection of upcycled and natural perfumes signed by the greatest perfumers.

Explore our collection to express who you are.

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.