Rethink, Refill, Recycle


La bouche rouge Le Sérum Noir Mascara in glass bottle
La bouche rouge le serum noir mascara color swatch
Mascara Le Sérum Noir


Choose your leather sleeve



Enjoy a complementary perfume sample

Shipping within the European Union

Taxes and duties included

Express delivery available

Contact us via

Free Standard shipping on orders over 100€

A technological breakthrough: a glass mascara with a 99% natural origin ingredients formula and no petrochemical derivatives that ensures volume and care. 100% recyclable.

With our commitment to the planet in mind, our mascara is not waterproof as a waterproof mascara is formulated with film-forming / plasticising agents. Our mascara formula contains water to facilitate the removal of your makeup, without rubbing and damaging the lashes.


Jojoba oil is a 100% vegetal extract and part of millenary beauty rituals for its multiple virtues. The cold-pressed seeds give a rich serum that nourishes and stimulates eyelash growth.


Our Sérum Noir contains carnauba wax to thicken, stretch and lift lashes from root to tip for glamour eyes, in the spirit of the Sixties.


Our formulas do not contain silicon, talc, nor microplastics.


Our formulas are vegan, free from beeswax and animal fat, and not tested on animals.


The bottle of Le Sérum Noir is a jewel of innovation. Each part of the bottle was designed to be desirable and recyclable. The glass tube is produced in France using traditional glassmaking techniques that draw upon one hundred-year-old savoir-faire. The cap is made in 100% recyclable metal.


Our brush and wiping ring are the first in the world without microplastic. Instead, the brush is composed of castor plant fiber. Its shape was designed to lengthen lashes and provide thickness and volume, without clumping.


The wiping ring is crafted from plant-based fiber materials.


You can place your mascara in your normal, glass recycle bin; it will never end up in nature.

Aqua (water/eau), Blyceryl Stearate, Copernicia Cerifera (Carnauba) Wax (Cire de Carauba), Simmondsiachinensis (Jojoba) Seed Oil, Pullulan, Dextrin Isostearate, Glyceryl Behenate, Oleic/Linoleic/Linolenic Polyglycerides, Propanediol, Candelilla/Jojoba/Rice Brand Polyglyceryl-3Esters, Helianthus Annuus (Sunflower) Seed Wax, Microcrystalline Cellulose, Olea Europaea (Olive) Oil Unsaponifiables, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Benzyl Alcohol, Glycerylcaprylate, Tocopherol, Cellulose Gum, Rhus Verniciflua Peel Was, Shorea Robusta Resin, Glycinesoja (Soybean) Oil, Dehydroacetic Acid, Sodium Hydroxide, CI 77499 (Iron Oxides)

Clean Beauty: Clinically Proven

90% active skincare formula

La bouche rouge, Paris Le Sérum Noir mascara in the red fine leather sleeve

Patented formula

Free from toxins, plactic powders, silicones, beeswax, microplastics and preservatives

La bouche rouge lipstick, Les Ombres Aral eyeshadow and La Terre bronzer in camel fine leather cases

We answer all your questions, without exception

We take the utmost care in formulating our products, selecting only ingredients that are entirely safe and effective. We guarantee that in addition to the 1300 ingredients prohibited in cosmetics by the European Union, our formulas are developed without beeswax, animal fat and microplastics. Our "Blacklist", which defines all the ingredients banned from our formulas, can be viewed below.

Discover our Blacklist

Microplastics, or miniscule, plastic particles that are hardly visible to the eye, are often used in cosmetics and personal care products as emulsifying agents or fillers.

These materials make their way from our homes, through our sewage systems and out into the oceans. Not only do these non-biodegradable particles destroy the environment, but once they are consumed by sea animals, these elements make their way along the food chain and ultimately become ingested by humans. It is thus indispensable that we avoid the use of microplastics when developing products.

We have built sustainability into our product designs in order to both raise awareness around the overabundance of disposable packaging, as well as to create beautiful objects that endure. We chose to replace plastic with fine craftsmanship by creating precious, refillable cases using upcycled leather from the Tanneries du Puy in France. Timeless objects that can be passed on from one generation to the next.

Our beauty objects are manufactured from upcycled leather by the prestigious Tanneries du Puy, certified by the label Entreprise du 'Patrimoine Vivant’ (living heritage company), with a unique finish obtained through vegetable tanning.
Handcrafted from artisanal leather, veins, small marks or irregularities on the surface of the leather are natural characteristics of this quality of skin and are not considered as imperfections.

We have also developed our lipstick case and powder case in a black, vegan leather made from a unique, recycled fiber material created by Stella McCartney.

To replace your mascara or eyebrow serum within the dedicated leather sleeve, simply push out the tube from the bottom and glide the new product inside.

Discover our FAQ

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.