La bouche rouge x
Harold James
Awaken your inner confidence with the limited edition lipstick set by celebrity makeup artist Harold James. With its luminous, red hue, sensorial texture and fine leather case, it’s the ultimate ally to convey passion and strength.
"When conceiving the shade, I wanted every women to feel empowered."
How did your love affair with La bouche rouge, Paris start?
The first time I had a La bouche rouge lipstick in my hands, I was amazed by its elegance, timeless design and the House’s rigorous commitment to sustainability and transparency.
What in the brand image, values and mission resonate the most with you?
I am very attentive when it comes to the issue of waste in fashion and beauty, and I appreciate that LBR can offer beautifully designed objects that last. This is one of the biggest philosophical changesI have seen in the beauty industry.
What would you say La bouche rouge and you have in common?
We share a desire to create a new form of luxury, where each individual is placed at the center, in a way that won’t compromise the future of people and the planet
What do you want people to feel when they apply your shade?
I hope this luminous red can awaken their inner confidence for a business meeting, a date or an evening with girlfriends.
What is the inspiration behind the shade that you have created? What were you looking to achieve? Why this shade?
Strength, passion, determination are just a few of the adjectives to represent le rouge Harold. My celebrity-clientèle often have to wear haute couture dresses for red carpet appearance. I am always fascinated to see how certain precisely crafted fabrics add radiance to the face. The idea was to find the red that would bring that same light in one application.
Why did you want to partner with Harold James for this collaboration?
He’s an expert that merges technique and artistry very well. He has a unique way of making women sublime, which is aligned with that of Le bouche rouge: to let one’s natural beauty come through, using healthy makeup, without any form of extreme transformation. He’s also the king of "glow."
What are the qualities that you admire the most about Harold James?
He has great technical skills, all the while resting very artistic, and he always manages to make women beautiful by highlighting their natural beauty.