Personal stories

Styleheroine is a unique brand, created in 2011. It started off as a creative passion project for founder and creative director Evangelie Smyrniotaki and quickly became a recognized entity on the fash...
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Multi-talented and simply cool Chloë Sevigny has created the ultimate shade of red lipstick.  WHAT IS YOUR MAKEUP ROUTINE? I’m like a red-lips-with-everything kind of girl. Whenever I n...
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Anja Rubik, the first face of the Maison, who is already committed to the Parley association, creates a nude and a red in the form of a manifesto: “Plastic pollution is gradually destroying the oce...
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British makeup artist Wendy Rowe unveils a collection of six tubes that are just her style: energetic, eclectic and universal. Among them, a poppy hue inspired by the canvases of Andy Warhol, a s...
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