La Bouche Rouge is a statement, an invitation to discover and consumer another kind of beauty, to develop a more positive economy.
Since its creation, the Maison's approach has been based on a strong desire to create a new virtuous economy, of which giving and redistribution are fundamental pillars.
As nearly one billion people live with less than one dollar per day and our planet is on the verge of imploding, it seems unthinkable today to create a company and, what's more, a Maison de luxe without committing to a cause that goes beyond the product or service offered.
The economy must be positive for our future.
The economy of sharing must be the economy of tomorrow.
As a shortage of water is one of the primary causes of infant mortality today, La Bouche Rouge supports Eau Vive Internationale since its launch.
For each lipstick sold, we supply 100 liters of safe drinking water to the association, as part of the Kara Eau program for children in Togo, in the Kemerida area and the village of Hilou.
Less than a year after its launch, on the 6th of April 2019, the La Bouche Rouge team flew to Togo. Nicolas Gerlier, founder of the Maison, was accompanied by two models and ambassadors, Mélodie Vaxelaire and Louise Follain, who defend this positive economic project, along with the South African photographer Ulrich Knoblauch.
Louise and Mélodie contributed to the creation of a well in the village through the sale of their "Folie" colour shade. La Bouche Rouge was received by the local authorities of the Kara region:
... says Thandao Wella, president of the special delegation of the Commune of Kara.
The Eau Vive project in northern Togo is implemented in 25 villages in 10 cantons in the prefectures of Kozah (including Hilou village) and Binah.
Drinking water services target 5,500 individuals whilst sanitation facilities benefit 4,500 people and 2,100 students.
La Bouche Rouge is involved in the creation of a drinking water well and the construction of hygiene infrastructure for school children, who are learning how to use it.
"Training the population in hygiene is crucial" highlights Aguem Bawimontom, the school's headmaster. The Hilou borehole provides access to drinking water for 1,200 villagers who have learned how to properly maintain it.
You can read the article with Nicolas Gerlier here.
It is thanks to your support and trust that we are able to do this work and for that we truly want to thank you.
Imagining the beauty of the future is fine, but working to improve the reality of today’s world is even better. We don’t wait to share success, we share to be successful.
Image credits: Ulrich Knoblauch