La bouche rouge x
Offer your lips a healthy, gentle glow with the new Bluish Pink Nude created by Mathilde Lacombe, founder of AIME Skincare. Inspired by her desire to create the perfect nude that could be worn by any woman, no matter their style, this tinted balm is an everyday essential for all.
"I love the idea of having one beautiful object that will be used daily and cherished for life."
The Aime balm
"I love tinted balms because it’s so easy to wear, to mix with a lip liner if you want to have a bit more payoff/staying power. This Aime shade is the perfect nude with the right amount of pink to make your lips look healthy !"
"I wanted a colour that could be worn by every woman, no matter what their style is. This is a staple in a makeup case in my opinion. Also a tinted balm is perfect to wear under a mask without having to worry that you will have it all over your face ;-)"
"I immediately had a clear idea of what I wanted the Aime shade to be like : your lips but better, with a nice glow. Very Aime ! As for the color case, the beautiful camel resonates with our brand image so it was a perfect fit."
Entirely microplastic free and comprised of 96% natural ingredients, the lip balm ensures long-lasting hydration and enveloping comfort for hours on end.
How did your love affair with La bouche rouge, Paris started?
As a fellow entrepreneur, I met Nicolas at an event where we were both speakers to talk about our respective brands. I like the story as much as the products.
What in the brand image, values and mission resonate the most with you?
I really appreciate the fact that La bouche rouge is committed to change the way we do things in the cosmetics industry. The fact that you have clean formulas in refillable, plastic-free cases, developed in France, is amazing.
What would you say La bouche rouge and you have in common?
Our love for details and beautiful objects. When I created AIME, the brand image was very important for me and we spent a lot of time working on the logo, color palette etc… I feel like La Bouche Rouge has a similar vibe.