La bouche rouge Innocent Red lipstick in the white paper case
La bouche rouge Innocent Red lipstick swatch with text

Innocent Red. For those who love a natural and innocent red. A 90% natural origin ingredients serum formula enriched with a powerful anti-aging seaweed harvested by hand in St Suliac, France. The lipstick formula is vegan, cruelty-free and without beeswax. It does not include petroleum derivatives nor silicone.

SAINT SULIAC SEAWEED

Saint Suliac's spring seaweed is an active ingredient that offers the lips a real rejuvenation treatment. It hydrates and restores the lips to their natural colour and redefines its contours.

THE THREE GOLDEN OILS

• A 100% organic virgin jojoba oil with protective properties

• A vegetable squalane from 100% olives for exceptional emollient and hydration leaving a silky touch

• Shea butter from a responsible West African company known for its nourishing virtues

HYALURONIC ACID

The hyaluronic acid combined with vegetal castor oil has a deep moisturising and plumping effect on the lips.

VITAMIN E

Vitamin E acts as an antioxidant to protect and smoothen your lips.

A PIGMENT INFUSION

Our pigments are micronised then infused in a vegetable oil to achieve a pure, intense color, an ultra-comfortable and smooth application and perfect fix.

NO MICROPLASTICS

Our formulas do not contain silicon nor microplastics.

VEGAN AND NOT TESTED ON ANIMALS

Our formulas are vegan, free from beeswax and petrochemical derivatives, and not tested on animals.

INFINITELY REFILLABLE

Our lipstick case is infinitely refillable and can be used for all our lipstick and lip balm refills.

FRENCH CRAFTSMANSHIP TO REPLACE PLASTIC

Our fine leather case is made by hand from the final meters of the existing leather production from the prestigious Tanneries du Puy in France.

OUR POSITIVE COMMITMENT

As a shortage of water is one of the primary causes of infant mortality today, we support Eau Vive Internationale. For each lipstick sold, we supply 100 liters of safe drinking water to the association, as part of the Kara Eau program for children in Togo, in the Kemerida area and the village of Hilou.

Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Bis-Diglyceryl Polyacyladipate-2, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Squalane, CI 15850 (Red 7 Lake), CI 19140 (Yellow 5 Lake), Butyrospermum Parkii (Shea) Butter, CI 77891 (Titanium Dioxide), CI 45410 (Red 28 Lake), Stearic Acid, Tocopherol, Sorbitan Oleate, Menthol, Aluminum Hydroxide, Magnesium Hydroxide, Caprylic/Capric Glycerides, Ricinus Communis (Castor) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Hydrogenated Castor Oil, Undaria Pinnatifida Extract, CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), Alumina, Magnesium Oxide

Clean Beauty: Clinically proven

91% active skincare formula

Safe for pregnant women

La bouche rouge fine leather lipstick case family with the black, red, camel, beige and blue case with a red lipstick shade

Patented formula

Free from toxins, plastic powders, silicones, beeswax, microplastics and preservatives

La bouche rouge lipstick, Les Ombres Aral eyeshadow and La Terre bronzer in camel fine leather cases

We answer all your questions, without exception

We take the utmost care in formulating our products, selecting only ingredients that are entirely safe and effective. We guarantee that in addition to the 1300 ingredients prohibited in cosmetics by the European Union, our formulas are developed without beeswax, animal fat and microplastics. Our "Blacklist", which defines all the ingredients banned from our formulas, can be viewed below.

Discover our Blacklist

Microplastics, or miniscule, plastic particles that are hardly visible to the eye, are often used in cosmetics and personal care products as emulsifying agents or fillers.

These materials make their way from our homes, through our sewage systems and out into the oceans. Not only do these non-biodegradable particles destroy the environment, but once they are consumed by sea animals, these elements make their way along the food chain and ultimately become ingested by humans. It is thus indispensable that we avoid the use of microplastics when developing products.

We have built sustainability into our product designs in order to both raise awareness around the overabundance of disposable packaging, as well as to create beautiful objects that endure. We chose to replace plastic with fine craftsmanship by creating precious, refillable cases using upcycled leather from the Tanneries du Puy in France. Timeless objects that can be passed on from one generation to the next.

We have also developed our lipstick case, powder case and mascara leather sleeve in a black, vegan leather made from a unique, recycled fiber material created by Stella McCartney.

To refill your La bouche rouge lipstick, take off the lipstick case’s leather cap, then gently pull out the metal insert containing the lipstick formula. Slip the new refill inside, which will magnetically adhere and click into place.

La bouche rouge’s laboratory is the first to be able to create a color on demand, stemming from an infinite selection of shades. To define your made-to-measure shade, first choose your finish, either matte or satin, then select your preferred hue and name your personalized shade. Our team of experts will develop your sur-mesure lipstick color, down to the exact pigment. The creation process requires a minimum of 7 days to be finalized.

Discover our FAQ

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.