Rethink, Refill, Recycle


La bouche rouge Le Sérum Noir mascara
La bouche rouge Le Sérum Noir mascara

Innovative materials

The materials used by La bouche rouge are all infinitely recyclable. They inspire reusable objects, like the first refillable lipstick case, the first lipstick mechanism entirely made of metal, as well as the first mascara in the world comprised of a tube entirely made of glass, with a top in plant-based bio-materials and a brush made of castor plant fibers.

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.