La bouche rouge x Sonia Sieff
47 Bouches Rouges
La bouche rouge has always sought to challenge the norms to build a better future. To celebrate World Water Month, the Maison is supporting Eau Vive Internationale and called upon Sonia Sieff to photograph 47 women who embody our rebellious spirit. Discover the campaign and the women’s lipsticks of choice.
Wearing Le Rouge Vendôme
Sonia Sieff
Photographer - "Nicolas, the founder of La bouche rouge, is one of those rare people who is committed and has a true desire to push the boundaries. Truly. He's a dreamer, a visionary, who dares to redefine the codes of beauty. We had this crazy idea to bring together women that inspired us, so that I could photograph them in their homes, using film, without retouching or beauty team, to stay true to who they are. It all made sense."
Wearing Le Rouge Vendôme
Jacqueline NGO MPII
Founder and director of the cultural and touristic agency 'Little Africa,' as well as the new, Afro-Parisian concept store 'Little Africa Village' - "I accepted this project because of the brand's commitment to two of our century's major concerns: the environment and the vital resource which is water."
Wearing Regal Red
Mélodie Vaxelaire
Model - "I was touched by the project because it's the first cosmetics brand without plastics, with natural, refillable formulas. I contributed to creating the color Folie with Louise Follain, and afterwards, I went to Togo to see the wells that had been constructed."
Wearing Le Rouge Vendôme
Samar
Author - "For you, Sonia. I love La bouche rouge, its approach, its refills. And I wanted to be photographed by a woman whose photos I love."
Wearing Pop Art Red
Lauren Bastide
Author and founder of La Poudre podcast - "I accepted to celebrate hope and light, while the world is set ablaze."
Wearing Regal Red
Vanille
Author, composer and interpreter - "My lifestyle is eco-responsible. And I wanted to experience the artistic encounter with the photographer."
Wearing Pop Art Red
Stina Seger & Jan Vilhelm Ahlgren
Perfume creators - "We believed in the cause, and the project is beautiful."
Wearing Le Rouge Vendôme
Louise Verneuil
Author, composer and interpreter - "My mother always wore lipstick. For me, red represents sacred femininity. It will always symbolize the pouting lips of BB."
Wearing Regal Red
Sarah Andelman
Consultant and publisher - "I accepted to see Sonia Sieff in action behind the camera, and out of respect for La bouche rouge."
Wearing Le Doré
Rachel Kahn
Writer, jurist, author, consultant in political culture - "The environment and women's rights are two significant matters that cannot be disassociated. So, if in addition to this, there's an artistic dimension to it, I'm all in."
Wearing Regal Red
Claire Tran
Feminist activist actress - "It means something to me to support a brand that’s truly eco-responsible and that is committed to helping the world."
Wearing Nude Red
Laurence Benaim
Journalist and author of Yves Saint Laurent' biography - "I accepted this project for Sonia! Because she is driven by passion!"
Wearing Le Rouge Chloë
Adèle Van Reeth
Philosopher and producer - "Because I wanted to see how you work, Sonia!"
Wearing Pop Art Red
Azza Yousif
Creative consultant - "I adore La bouche rouge’s values and I’m touched by the project. And I really like Sonia, too."
Wearing Regal Red
Constance Verluca
Author, composter and interpreter - "I love Sonia's photos, and I love the water. I hardly ever wear lipstick… but what could be a better occasion to do so?"
Wearing Folie
Nami Isackson
Producer, casting director and model - "As I don’t wear makeup, lipstick is what defines my personality, my touch of madness. I like having fun! And La bouche rouge is aligned with my values."
Wearing Pop Art Red
Pauline Vincent
Founder of Romaine Édition - "I love La bouche rouge, whose entire approach seems fundamental to me in the realm of contemporary beauty. In my work, I love to bring together talents, and that’s what this project proposes: a collective of fulfilled women."
Wearing Le Rouge Vendôme and Regal Red
Priscilla & Joana
Joana, stylist, and Priscilla de la Forcade, founder of Ciné Masterclass - "Because it’s Sonia. To support a cause. For the love of water and for the love of risk!"
Wearing Le Rouge Vendôme
Estelle Chemouny
Co-founder of Paradise Garage - "I love the brand. It’s an honor to shoot with Sonia Sieff. If my influence can help promote an ecological approach and an association that touches me, I’m in. La bouche rouge really spotlights women, and is just as interested in the person as the audience."
Wearing Le Rouge Vendôme
Mary Noelle Dana
Scriptwriter and director - "I believe in the power of love. I wanted to cure my photophobia by being part of this project. I never wear lipctick ! But you should never say never..."
Wearing Le Doré
Clarisse Canteloube
Photographer and director - "The last time I wore lipstick, I was 14 years old and my parents made me remove it immediately. I think I was even seriously punished for it. Normally, I don't like being photographed, yet Sonia proposed it as a moment just for me. I trust her, and I love her work. I was thus able to overcome my fears thanks to La bouche rouge!"
Wearing Regal Red
Imen Kesaly
Entrepreneur - "I love La bouche rouge and Sonia. Red is my favorite color. My heart and serpent tattoos, as well as red lips, are my signature."
Wearing Regal Red
Barbara Sieff (Rix)
Photographer - "With Sonia, I feel comfortable. I trust her vision more than anyone else’s. I was no longer accustomed to wearing lipstick because of masks, but here I am, so delighted to go for a stroll with my lips uncovered!"
Wearing Le Rouge Chloë
Sarra Cristofari
Plastic surgeon - "My specialty is to reconstruct bodies - sexual organs, the face, as well as breasts. For me, the lips are the central element in the beauty of a person's face. It also happens to be the only area I’ve been wearing makeup since I was quite young. I just adore Sonia, and I knew that she’d be able to make all the photos she took of me sublime!"
Wearing Pop Art Red
Chloé Lopes Gomes
Dancer - "I wanted to work with Sonia Sieff. I’m also very focused on our environment, and La bouche rouge is an eco-responsible brand, with refillable products that fight against waste. Their idea of donating 100% of proceeds to Eau Vive Internationale in Africa really appealed to me."
Wearing Folie and Le Rouge Chloë
Louise Follain
Model and photographer, founder of Combo Magazine - "I have always had a special relationship with La bouche rouge. It’s a brand that represents values I support and that are my own. I’d like to see more brands follow in their footsteps. I’m honored to be part of their project with so many inspiring women."
Wearing Folie
Julie Mamou-Mani
Producer for all forms of media content, joke dealer on Insta @mamouz. Author of the book ‘P.T.D.R pour une thérapie du rire’ - "I can’t imagine my life without a sense of commitment. Born to be committed."
Wearing Le Rouge Vendôme
Alexandra Van Houtte
Entrepreneur - "We all have an irreverent and audacious part of us… like La bouche rouge!"
Wearing The Red Andreea
Lisa Vignoli
Journalist and author - "I never wear lipstick. Or even tinted lip balms. Those who know the material well call it ‘nude,’ which is not my case. Exceptionally, I wanted to try Red Andreea because it is only those who are indecisive that never change their opinion ;) I accepted to be photographed because Sonia would be behind the lens. In her work, I often perceive an understated femininity that touches me."
Wearing Le Doré and Folie
Sarah Kaminsky
Scriptwriter - "I wanted to be photographed by Sonia. La bouche rouge is a fine cosmetics Maison, which stands apart from mass market creations and has a unique identity."