#Kiss for life
The water and oceans cause
Our commitment with Eau Vive Internationale Association:
Lack of water is one of the primary cause of infant mortality today. For each lipstick sold, La Bouche Rouge will supply 100 litres of safe drinking water to the Eau Vive Internationale association, as part of the Kara Eau programme for children.
Imagining the beauty of the future is fine, but working to improve the reality of today’s world is even better.
Where: in the village of Hilou, in the Kemerida region of Togo.
Because an estimated 1 billion lipsticks are thrown away every year in the world, we designed the first environmentally friendly lipstick . Plastic pollution is gradually destroying the oceans.
La Bouche Rouge case is plastic free and the color refill is the first environmentally friendly refill with no PP or POM.
Our formulas are free from polyehtylene and polymethyl methacrylate.
We all have a role to play in the solution.
Only creativity and collaboration will end marine plastic pollution.
La Bouche Rouge joins the Parley Association and the AIR strategy to avoid plastic: avoid, intercept and redesign.
A maison with human values
Our Maison seeks to embody the future of the cosmetics industry by combining traditional savoir-faire and French-Tech innovation.
Focusing on people is our core concern: we create objects, not products.
Our Maison is part of a real approach of continuous improvement so that our values are always our priority.
Our daily performance is guided by a commitment to ethical and eco-friendly practices. Our objectives are not based on Revenue or EBITDA, but on the number of litres of drinking water collected.
We are the first cosmetics Maison at Station F: the biggest start-up campus in the world, located in Paris.
Born on Instagram, we are firmly rooted in the digital world in order match our clients’ passions as closely as possible.
A new approach to an eco-friendly, modern and bold luxury brand, drawing on the best traditional French expertise. Re-imagining a sustainable object, in the image of beauty products that used to last a lifetime. A new type of consumption is required; a way that values our artisanal skills. That’s why we wanted to create a French object that highlights the traditions of certain crafts, such as leather craftsmen or tanners.
"83 % of world’s water is polluted by plastic"
At 36, I decided to launch the first Maison de maquillage, French, sustainable, and humanist with the aim to create a desire for a different type of consumption. An eighth continent of waste is on the brink of exploding. It wouldn’t be possible today to create a beauty Maison that isn’t eco-friendly, that has no meaning, that isn’t part of a social project. 83% of the world's water is polluted by micro plastic and cosmetics is the second most polluting industry. One year ago, on the 9th of September 2016, my encounter with Ezra Petronio was decisive. He is responsible of the design and the creative Direction of La Bouche Rouge and accepts to collaborate with me in this adventure. He is the House’s eye and hand. Our lipstick is called the Rouge 9.16, as a symbol of our collaboration and the sign of the great pleasure we have to work with him and his studio between Paris and New York. This is a beautiful creative story that is always the result of common work.