Choose your refillable case
70s America. For those who love a bright American red of the 70s.
An 88% natural origin ingredients serum formula enriched with a powerful anti-aging seaweed harvested by hand in St Suliac, France. The lipstick formula is vegan, cruelty-free and without beeswax. It does not include petroleum derivatives nor silicone.
The paper-encased refill can either be used as its own distinct lipstick, or it can be placed inside the leather case.
For an easy everyday look, simply swipe the 70s America straight onto the lips.
For a subtly sculpted look, apply the Lip scrub to create a smooth base before hydrating with our soothing Lip balm. Next, outline and shape the lips using The Red lip pencil before applying 70s America with the precision Lip brush.
High quality: handmade refillable beauty essentials that last a lifetime.
High responsibility: a brand that defends the world of tomorrow.
High performance: natural and long-lasting formulas.
Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Lauroyl Lysine, Dicaprylyl Carbonate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Bis-Diglyceryl Polyacyladipate-2, CI 15985 (Yellow 6 Lake), Squalane, CI 15850 (Red 7 Lake), Butyrospermum Parkii (Shea) Butter, CI 77891 (Titanium Dioxide), Stearalkonium Hectorite, CI 45410 (Red 28 Lake), CI 15850 (Red 6), Stearic Acid, Propylene Carbonate, Sorbitan Oleate, Tocopherol, Menthol, Aluminum Hydroxide, Magnesium Hydroxide, Caprylic/Capric Glycerides, Ricinus Communis (Castor) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Hydrogenated Castor Oil, Undaria Pinnatifida Extract
Clean Beauty: Clinically proven
87% active skincare formula
Safe for pregnant women
Free from toxins, plastic powders, silicones, beeswax, microplastics and preservatives
We answer all your questions, without exception
We take the utmost care in formulating our products, selecting only ingredients that are entirely safe and effective. We guarantee that in addition to the 1300 ingredients prohibited in cosmetics by the European Union, our formulas are developed without beeswax, animal fat and microplastics. Our "Blacklist", which defines all the ingredients banned from our formulas, can be viewed below.
Microplastics, or miniscule, plastic particles that are hardly visible to the eye, are often used in cosmetics and personal care products as emulsifying agents or fillers.
These materials make their way from our homes, through our sewage systems and out into the oceans. Not only do these non-biodegradable particles destroy the environment, but once they are consumed by sea animals, these elements make their way along the food chain and ultimately become ingested by humans. It is thus indispensable that we avoid the use of microplastics when developing products.
We have built sustainability into our product designs in order to both raise awareness around the overabundance of disposable packaging, as well as to create beautiful objects that endure. We chose to replace plastic with fine craftsmanship by creating precious, refillable cases using upcycled leather from the Tanneries du Puy in France. Timeless objects that can be passed on from one generation to the next.
Our beauty objects are manufactured from upcycled leather by the prestigious Tanneries du Puy, certified by the label Entreprise du 'Patrimoine Vivant’ (living heritage company), with a unique finish obtained through vegetable tanning.
Handcrafted from artisanal leather, veins, small marks or irregularities on the surface of the leather are natural characteristics of this quality of skin and are not considered as imperfections.
We have also developed our lipstick case and powder case in a black, vegan leather made from a unique, recycled fiber material created by Stella McCartney.
To refill your La bouche rouge lipstick, take off the lipstick case’s leather cap, then gently pull out the metal insert containing the lipstick formula. Slip the new refill inside, which will magnetically adhere and click into place.
La bouche rouge’s laboratory is the first to be able to create a color on demand, stemming from an infinite selection of shades. To define your made-to-measure shade, first choose your finish, either matte or satin, then select your preferred hue and name your personalized shade. Our team of experts will develop your sur-mesure lipstick color, down to the exact pigment. The creation process requires a minimum of 7 days to be finalized.