Rethink, Refill, Recycle

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La bouche rouge Le Nude Veronika lipstick in the red paper case
La bouche rouge Le Nude Veronika color swatch with text

Discover the limited edition lipstick by Fashion Editor and Model Veronika Heilbrunner : Le Nude Veronika.

Its nude beige satin shade is perfect for a no-make-up make-up look and its serum formula contains 96% of natural origin ingredients.

The paper-encased refill can either be used as its own distinct lipstick, or it can be placed inside the leather case.

Learn more about the collaboration

For a natural, no-makeup look, simply swipe Le Nude Veronika directly onto the lips.

For a subtly sculpted look, apply the Lip scrub to create a smooth base before hydrating with our soothing Lip balm. Next, outline and shape the lips using The Nude lip pencil before applying Le Nude Veronika with the precision Lip brush.

High quality: handmade refillable beauty essentials that last a lifetime. 

High responsibility: a brand that defends the world of tomorrow. 

High performance: natural and long-lasting formulas. 

Learn more about our commitments

Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Bis-Diglyceryl Polyacyladipate-2, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Squalane, CI 77891 (Titanium Dioxide), Butyrospermum Parkii (Shea) Butter, CI 15985 (Yellow 6 Lake), CI 77492 (Iron Oxides), Stearic Acid, Sorbitan Oleate, Aluminum Hydroxide, Magnesium Hydroxide, Tocopherol, CI 77499 (Iron Oxides), Menthol, CI 15850 (Red 7 Lake), Caprylic/Capric Glycerides, Ricinus Communis (Castor) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Sodium Hyaluronate, Barium Sulfate, Sodium Hyaluronate, Hydrogenated Castor Oil, Alumina, Magnesium Oxide, Undaria Pinnatifida Extract

Clean Beauty: Clinically proven

91% active skincare formula
Safe for pregnant women

La bouche rouge x Veronika Heilbrunner Le Nude Veronika

Patented formula

Free from toxins, plastic powders, silicones, beeswax, microplastics and preservatives

La bouche rouge lipstick, Les Ombres Aral eyeshadow and La Terre bronzer in camel fine leather cases

We answer all your questions, without exception

We take the utmost care in formulating our products, selecting only ingredients that are entirely safe and effective. We guarantee that in addition to the 1300 ingredients prohibited in cosmetics by the European Union, our formulas are developed without beeswax, animal fat and microplastics. Our "Blacklist", which defines all the ingredients banned from our formulas, can be viewed below.

Discover our Blacklist

Microplastics, or miniscule, plastic particles that are hardly visible to the eye, are often used in cosmetics and personal care products as emulsifying agents or fillers.

These materials make their way from our homes, through our sewage systems and out into the oceans. Not only do these non-biodegradable particles destroy the environment, but once they are consumed by sea animals, these elements make their way along the food chain and ultimately become ingested by humans. It is thus indispensable that we avoid the use of microplastics when developing products.

We have built sustainability into our product designs in order to both raise awareness around the overabundance of disposable packaging, as well as to create beautiful objects that endure. We chose to replace plastic with fine craftsmanship by creating precious, refillable cases using upcycled leather from the Tanneries du Puy in France. Timeless objects that can be passed on from one generation to the next.

We have also developed our lipstick case and powder case in a black, vegan leather made from a unique, recycled fiber material created by Stella McCartney.

To refill your La bouche rouge lipstick, take off the lipstick case’s leather cap, then gently pull out the metal insert containing the lipstick formula. Slip the new refill inside, which will magnetically adhere and click into place.

La bouche rouge’s laboratory is the first to be able to create a color on demand, stemming from an infinite selection of shades. To define your made-to-measure shade, first choose your finish, either matte or satin, then select your preferred hue and name your personalized shade. Our team of experts will develop your sur-mesure lipstick color, down to the exact pigment. The creation process requires a minimum of 7 days to be finalized.

Discover our FAQ

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.