Rethink, Refill, Recycle

Limited Editions

Rethink, Refill, Recycle

The Routine

Highlight your natural beauty with clean, curated essentials. Draw inspiration from international beauty enthusiasts and artists as they share their intuitive make-up tutorials, secrets and expert tips to define your personalized routine using La bouche rouge.

The Routine

The Look for Natural Elegance

Model and entrepreneur Rosie Huntington-Whiteley built a career walking the runways of the finest fashion houses and gracing the pages of countless magazines. In 2021, she launched Rose Inc., a beauty publication and brand committed to sustainability, clean formulas and clinically proven results. To celebrate the lipsticks she created in collaboration with La bouche rouge, and with the imminent arrival of Valentine’s Day, she shares her beauty routine for natural, beautiful allure.

La bouche rouge The Look for Natural Elegance by Rosie Huntington
La bouche rouge The Look for Natural Elegance by Rosie Huntington

La bouche rouge stands for "red lips" in French but also for having a voice, striking a message.