Louise Follain and Melodie Vaxelaire launch the Color "Folie".
We met Melodie Vaxelaire at the Bon Marché shortly after our launch as she was looking for the perfect red to get for her close friend’s birthday, Louise Follain. Interested in our eco-responsible values, she was certain that this gift will please Louise who is willing to give more meaning to her daily objects. Always spending time together, the two friends meet as soon as they can, in New York, Paris, Arles or even in Greece for a few days. We meet them around Café on the side of the Canal Saint Martin in Paris – where Louise comes from. We introduce present our ambition for La Bouche Rouge: to create the desire to consume differently, to fight against the use of plastic, to make beauty a circular and virtuous industry but also, to create the most beautiful lipstick textures. Particularly motivated by our project in Togo with Eau Vive International in Togo to give access to drinking water in isolated villages, Mélodie and Louise decide to create a unique color that would fit perfectly both of their carnations and to give 100 liters of drinking water for each of their reds sold. The red "Folie" was born!
"We are particularly happy to be part of a project aiming at sustainability in fashion and cosmetics, one of the most polluting industries in the world. By changing what we buy, we can reduce our carbon footprint. More than a billion lipsticks are thrown every year. "
Louise Follain and Mélodie Vaxelaire