Multi-talented and simply cool Chloë Sevigny has created the ultimate shade of red lipstick.
WHAT IS YOUR MAKEUP ROUTINE?
I’m like a red-lips-with-everything kind of girl. Whenever I need extra oomph I wear it. Makeup has the power to do so much, it’s so bold a statement. Otherwise, I wear Maybelline Great Lash Mascara - my lashes are probably one of my best features, so I can spend a lot of time doing that. I have blonde lashes too, so if I don’t have mascara on I can look a little sickly. Though I do like that nude eye and red lip look too. Then maybe a little blush and concealer. Now I’m 43 I think it’s almost better not to wear too much makeup. That’s why the French do it best.
HOW DID YOU DECIDE TO LAUNCH THIS COLLABORATION?
A lot of people approach me to do collaborations and projects, from beauty to fashion, and I try to be selective and be sure I really believe in the products and what they’re selling. In terms of coming up with the color, I was sent a lot of propositions and I’d be wearing different colors throughout the day to test them out. I always wear an orange-red but I’ve never been able to capture the right texture and color. Red is high-maintenance and takes reapplication. But the good thing about this one is it fades matte but doesn’t do that dry, flaky thing; it becomes a stain. That was the most impressive thing to me. It wears really beautifully and is long lasting. It's like a miracle lipstick; there's something about the texture and scent. It's really luxurious and I’m into luxuriating right now.
HOW WOULD YOU DEFINE ELEGANCE?
For me, it’s more about a natural beauty. I think that Parisian women aren't as heavy-handed when it comes to makeup and style, and there’s an innate elegance in the way they carry themselves and a confidence. So that's what it means to me and what I strive for. They just like being very casual.
WHAT IS YOUR COLOR INSPIRATION?
I’ve just been wearing orange-red for years now. It's just a color that automatically makes you look nicer when you put it on.
WHAT MAKES YOU A BOUCHE ROUGE?
I loved that a lipstick can help raise awareness about plastic pollution with the use of reusable fabric and their emphasis on sustainability. I'm all about buying something that's a little more expensive but will last longer. I think that's always the way to go. I like this idea of just one beautiful package and getting to refill it.