Anja Rubik, the first face of the Maison, was already committed to the Parley association and created this red as a manifesto: “Plastic pollution is gradually destroying the oceans. La Bouche Rouge's case is free of plastic and the color refill is the first environmentally friendly refill with no PP or POM. I like the idea that buying a lipstick can be activism, the symbol of consciousness!” Only creativity and collaboration will end marine plastic pollution.
WHAT WAS YOUR LAST REVOLUTIONARY ACTION OR WORD?
I think that innovation is the revolutionary word of the moment.
WHAT MAKES YOU CONFIDENT AND DETERMINED TO GO THROUGH YOUR DAY?
The thought that I am trying to impact the world in a positive way in some level makes me confident.
HOW WOULD YOU DEFINE ELEGANCE?
To me, elegance has to be effortless. It also goes with confidence, kindness and awareness.
WHAT IS YOUR FAVORITE PIECE OF ART?
I could not name one; I have so many pieces of art that I love.
WHAT IS YOUR COLOR INSPIRATION?
My inspiration for color is empowerment, passion and femininity.
WHAT MAKES YOU A BOUCHE ROUGE?
I am a Bouche Rouge because I stand up for what I believe in, I speak out and bring attention to issues that I care about.
Shop the limited edition lipstick shade Le Rouge Anja here.